stock photos

Buying Images for Resale Products

by Scarlet

Tue Sep 04, 2012 at 04:17 PM EST

Buying Royalty Free Images to Produce Products Intended for Resale

The royalty free stock photo market is vast, with a growing number of stock photo agencies to choose from when trying to find the perfect image for your graphic design or advertising project. As a photography buyer, be aware that every agency on the market sets their own licensing terms. This determines how you the buyer can use the images you license and download. Before deciding to purchase a particular image, read their licensing terms and make sure that the particular use of your project is covered. It is easier to find images for standard applications such as the use of royalty free photos or illustrations for advertising and promotional purposes but much more difficult to locate a good image supplier that will allow you to use their images to produce products intended for resale or distribution.

Products intended for resale or distribution can be of electronic nature or non-electronic. For example, electronic products for resale can include video clips, film, multimedia productions, electronic publications, website templates, design templates, greeting card templates, business card templates, software products, and electronic games.  Non-electronic items can be stationary items, postcards, calendars, posters, prints, book covers, CD or DVD covers, T-shirts, mugs, mouse pads, entertainment goods, framed artwork, and apparel. The standard user license usually obtained when purchasing a royalty-free image will most likely not cover any of the uses listed above.

So before you spend time hunting through hundreds of images on a particular website to find the perfect image for your project, make sure you read the licensing details of the stock photography supplier first. Find out whether extended licensing is offered and make sure that your particular application is covered. Extended licensing is generally much more expensive than standard licensing. Most stock photography agencies offer extended usage rights at a premium of an additional $50 to $125 or more per licensed image. At extended licenses are offered for image subscriptions as well as for image CD collections bringing down per image costs to as low as $3.32 for a web image and $4.65 for a full page size, high resolution image. As an additional bonus, all individual images licensed at already come with extended usage rights included at no extra charge. Find out more about the Extended and Standard Licensing Terms at and don't hesitate to call their friendly customer support toll-free at 1-888-232-3686 with any additional questions you may have.

Using royalty-free images for advertising, design, and products for resale is a cost-effective way to produce appealing and great looking projects. Compare licensing details and costs before making your purchasing decision, and make sure you understand all usage restrictions. Find a stock photography supplier where the licensing terms cover your particular application to protect yourself, your company, and your client.

Category: Tips