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Stock Photos |
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Extended Licensing vs. Standard Licensingby Scarlet Thu Nov 19, 2009 at 03:34 PM EST ; Updated Thu Mar 25, 2010 at 12:09 PM EST Which type of image license do I need for my project? Those are the big questions many photo buyers ask themselves when licensing royalty free stock images for their projects. The specific uses covered by a standard or extended license are stated in the licensing terms upon which you are licensing the images. Those terms may differ from stock photo agency to stock photo agency, so always read the terms before licensing an image to make sure your use is in compliance with the agreement. When in doubt, call the stock photo agency's customer service. At MediaFocus.com we try to make it as easy as possible for our customers to identify which license they need to purchase for their particular use. The Standard image license is required for any sort of advertising or promotional project you might be creating for yourself or a client, i.e. designing a brochure, flyer, magazine or newspaper advertising, hand-outs, posters, postcards, billboards, displays, TV commercials, presentations, product packaging, and web sites. The key factors are that you are creating something that promotes somebody's business, service, products, or events and that your project is specific to a paricular client or use. Also, productions for interior design, i.e. decorating a hotel, hospital, restaurant, office building, lobby, etc. with reproductions of stock photography, requires only a standard license, as long as the images are used for a particular client or project. This does not mean that you can not reuse an image you have used for one client also for another client. To the contrary, with our licensing you are allowed to use an image for unlimited time, for an unlimited number of projects and clients, just every production has to be unique and specific, not a template or gallery of pre-desgned choices or options. The Extended image license is required when you are producing an item intended for resale or distribution. For instance, you can create stationary items, postcards, posters, calendars, book covers, CD covers, mouse pads, T-shirts, framed artwork, and more with an extended license. Electronic items for resale would inlcude electronic templates for design, web design templates, business card templates, post card templates, greeting card templates, multimedia productions, film, video, software, games, etc. that are intended for resale or distribution. The big difference is that you are producing an item (electronic or non-electronic) that will be sold or distributed to more than one person. Extended licenses are also required for multi-user access. For instance, a design company with five designers would have to purchase an extended license so that all designers can access and work with the same images. An area that can be confusing is the use of royalty free stock photos as design elements in publications, magazines, newspapers, editorials, newsletters, or books. Yes, these are items that will be sold or distributed but at MediaFocus.com you will only need a standard license, as long as the images are "design elements" and not an integral part of the product. For instance, you are contributing an article to a travel magazine and are using a few photographs to illustrate your article, this would still be covered by the standard license. But if you are producing a travel book covering Egypt and are using our stock photographs to illustrate part of the book, you would need an extended license. So it's o.k. to use an image or a few images in an article or editorial that will be published in print or electronically with a standard license, but as soon as the images become an integral part of the publication, an extended license is required. The design of book covers, always requires the purchase of an extended license. When in doubt, please call us and we'll be glad to let you know which type of license you will need. We hope this article cleared up some questions. Please feel free to read our standard user licensing agreement and extended user licensing agreement by clicking on the link below: http://www.mediafocus.com/stock_photo_license.jsp Extended licenses can be purchased for subscriptions and image CD collections, making our service one of the most cost effective resources for extended licensend images. All individual images come with an extended license included at not extra cost! Please call or email us if you have any additional questions. Category: Tips |
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